Retailer: Lanvin
Location: Paris
Date: 9/26/12
How the window reinforces the retailers image: The simplicity and quality displayed in this window reflects the caliber of the luxury brand. The strength in the mannequins pose creates the poised image of the brand and emulates the confidence you should feel while wearing their well-crafted merchandise. The wig featured on the mannequin speaks to a younger customer in addition to their constant client.
Color Scheme: Monochromatic as reinforced by the vinyl on the window and flooring.
Visual Effects:The splash vinyl continued from the window to floor with the light blue featured at her feet creates an effect that makes it feel as though the mannequin is floating.
Front: Straight
Back: Open
Type: Related
Product: line of goods
Setting: Semi-realistic
Mannequins: semi-realistic
Lighting: Fluorescent
Additional exteriors: Vinyl
Retailer: Breuninger Shoe Salon
Location: Germany
Date: 9/26/12
How the window reinforces the retailers image: The strong contrast and simplistic design reflects the stores stark and austere image.
Color Scheme: Full spectrum that creates a bold, eye-catching visual. The gradient creates a flow that travels the eye acros the window.
Visual effects: The use of several lengths of protrusion in the leg mannequins adds a 3-Dimensional quality that also has movement. The repetition of the mannequins embraces the idea of a woman's shoe addiction.
Front: Straight
Back: Closed
Type: One Item Display
Products: Line of Goods
Setting: Abstract
Mannequins: Abstract / Realistic
Lighting: Incandescent
Additional Exteriors: none
No comments:
Post a Comment