Retailer: Christian Louboutin
Location: Meat packing district
Date: 9/19/12
How the window reinforces the retailers image: This window has a very direct theme which parallels to the easily-spotted red sole of a pair of Louboutins. The doctors office scene with the x-rays of the shoes gives off the vibe that the brand is confident with the craftsmanship of their product, as if they have it down to a science. The occupation of a doctor, as used in this environment, speaks to the high-end customer who can afford what their brand offers.
Color Scheme: Analogous with pops of primary in the yellow of the lamp and the red carpet peeking through.
Visual Effects: The decreasing size of the "Christian Louboutin" letters draws the viewers eye to the floor of the shoes, as does the lamp pointing in their direction. The diagonal box in the left window keeps the rhythm moving from one side to the other and gives the otherwise very still looking window some action.
Front: Straight
Back: Open
Type: Institutional
Products: Line of goods
Setting: Realistic
Mannequins: None
Lighting: Fluorescent
Additional Exteriors: None
Retailer: Anthropology
Location: Chelsea Market
Date: 9/19/12
How the window reinforces the retailers image: The use of real, natural leaves on the painted window compliments the easy-going looks on the mannequins and sticks with the brand's eco-friendly image. Its crafty, yet sophisticated.
Color Scheme: Analogous
Visual Effects: The vertical lines give off the feeling of confidence. The mannequins set at different heights keeps the rhythm moving across the window the the details of the individual leaves. The horizontal line at the bottom provided by the root of the tree creates a more solid environment and foundation for the mannequins.
Front: Straight
Back: Open
Type: Institutional
Products: Variety
Setting: Realistic
Mannequins: Headless
Type of Lighting and effect: Fluorescent in a warm yellow to create a fall-like natural light on the environment.
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