Retailer: Kate Spade
Location:
Date: 9/5/12
How the window reinforces the retailer's image: The window is very simple and fresh looking which reflects the brands image very well. The pop-art-like decals add visual interest while maintaining a feeling of sophistication.
Color Scheme: The use of complimentary colors creates a contrast that makes the window pop and demand attention from the people passing by. Keeping the color of the clothing neutral with pops of red gives the complimentary green dot new purpose.
Visual Effects: The use of the decals draw the customers attention right to the smartly-dressed mannequins and balances the eye away from the large text in the opposite window. Balance is also created with the use of the green dot; however, i think it would be even better to switch both the dots and mannequins of the left and center positions.
Front:Straight
back: closed
type: institutional
Products: variety
Setting: realistic
mannequins: realistic
lighting: flourescent
additional exteriors: "the art of the dot"
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