Visual Allure

THREE SUCCESSFUL WINDOWS

Retailer: UNIQLO Kids

Location: 34th between 7th & 6th

Date: 9/5/12

Brief Description: This window displays mannequins of children from all ages they sell to with props such as teddy bears and ladders. 

How the window reinforces the retailers' image: The friendly nature and colorful display reflects the age groups and is family oriented. I didn't, however, like the hanging pictures-they didn't add interest, they only detracted from the displays below

Color scheme used and atmosphere created by color: created by color: The full spectrum color scheme appeals to the age group it is trying to appeal to while it creates an inviting, playful atmosphere to the customer on the street.

Visual effects created by line and balance: Both horizontal and vertical lines were used which added to the playful feel of the display, and the different heights were well distributed for balance.

Front: Straight

Back: Open

Type: Promotional 

Products: Related

Setting: Environmental

Mannequins: Realistic
Lighting: Flourescent and Inadescent to create a feeling of natural light.

Additional Exteriors: Labels of age groups they sell to

Retailer: H&M

Location: 34th Street between 7th and 6th

Brief Description: The window has a bold appeal with the bright wigs contrasted the dress of the model, and makes you take a second glance.

How the window reinforces the retailers image: The models were dressed simple but still of trend. The colored wigs are nice and playful, but I would rather see them in black to make it bold but still appealing to professionals. I did think it was wise to use a large number of mannequins. 

Color Scheme: The cool color scheme sets itself apart form the normal warm fall colors.

Visual Effects: The window has a concrete, formal balance while remaining playful for its younger customers. The racks of clothing is showcasing that the store has good organization although it may not.

Front: Straight

Back: Closed

Type: Institutional 

Products: Line of goods and variety

Setting: Semi-realistic

Mannequins: Semi-realistic

Lighting: Flourescent

Exterior Amenities: Promoting FNO as well as "Pants and Denim from $9.95". Fashion foward and affordable approach.

Retailer: Desigual
Location: 34th Street
Date: 9/5/12
How the window reinforces the retailers image: The unique placements and juxtaposition in their materials reinforces the store as both fashion and art friendly.
Color Scheme: Mostly an adjacent color scheme with pops of analogous complimentary colors to make it still stand out.
Visual Effects: Curved lines and floating objects add a fantasy feel as well as an unrealistic nature to the scene of the window.
front: straight and diagonal
type: institutional
products: line of goods
setting: fantasy
mannequins: realistic
lighting: inadescent
additional exeriors: "NEW COLLECTION"